Category: Marketing

Categories
Marketing

Top Real Estate Photography Trends for 2023

It’s important for photography companies and photographers, in general,to be up to date with the newest developments as real estate marketing continuously changes in response to emerging trends and technologies.

Check out these top real estate photography trends for 2023 to maintain your services competitive and your media appealing to brokers and house purchasers. Many effects will affect your photographic business.

Natural – Looking Style

A necessary trend for real estate photography in 2023 is a shift towards more natural-looking real estate photography. Basically, it involves adjusting white balance, color temperature, and even adding back certain color casts to make the property image appear more realistic rather than precisely retouched.

As a result, real estate photography in 2023 will accurately represent to viewers what they will encounter while visiting the property. The goal of a real estate photographer is to maintain authenticity while still making the property look appealing so that potential home buyers will want to see more.

Vertical Photos

Vertical photos are the next big thing in real estate photography ideas for your business. Vertical photos are simply photos in portrait orientation with an aspect ratio tailored to fit the mobile phone screen. They can often provide a more comprehensive view of a property than horizontal photos can.

In the modern world, the majority of house buyers use mobile devices, they interact with vertically oriented media more frequently than horizontal competitors. Real estate agents will require more vertical images and videos as a result, and they will likely request these services from real estate photographers in the coming year.

In addition, vertical photos give online home buyers a much better sense of space and detail when they scroll through their news feeds, increasing their chance of interacting with the media.

Drone Photos

One of the most popular real estate photography ideas is still real estate aerial photography in 2023. Aerial photography may not only show off houses in their best light, but it can also give prospective buyers a bird’s eye view of the community, including its schools, churches, recreational parks, and other landmarks.

Drone photography is also great for shooting properties from unique perspectives and emphasizing their distinctive qualities.

Close-Focused Photos

Growth in the use of close-focused images will be the last trend for real estate photography in 2023. The large space and the rooms are the main subjects of these real estate photography concepts, which also show various details and items that convey subtly diverse personalities and aesthetic elements. Additionally, close-up shots can highlight details that might be missed in wider shots.

In other words, adding a mix of close-ups and wider shots will provide a good overview of the home, ensuring a true-to-life view with no unpleasant surprises when attending a physical showing.

To improve your current photo products, let’s think about applying these four real estate photography suggestions. Of course, these are just guesses – only time will answer what the actual trends will be. But whatever the case, we believe that some ideas will use for all businesses for real estate marketing.

Categories
Marketing

Should You Outsource Staging for Your Product?

You may have heard of home staging, but advanced technology can now offer virtual staging. Virtual staging is one of the easiest ways to make your property stand out from the crowd. It involves computer technology to embed furniture and other items into a home. These small changes make the home more attractive to buyers, and they might contact the agent for further information for your project. Staging a real estate listing can be time-consuming for real estate agents. Your mission is to make each room look like part of an ideal future home. Especially, it can also be a chance to let your creativity and create the attention to potential clients.. In fact, high-quality staging can positively impact the sale price. Also, the question is: ” Should you outsource staging for your product”. So, understanding the pros and cons of outsourcing your real estate staging services can help you decide what is best for you and your potential clients.

Professional Staging Services and Virtual Staging

When you choose Professional staging companies, they can help you move – remove furniture, paint, and do much more to get your listing ready for photography. These companies often schedule a time with you to review your requirements for staging ( about 24-48 hours depending on the quantity of images). Then, they set a time to move the required furniture pieces and other items into the home. They will pay attention to the details for you so that you can spend more time on other tasks. However, if you don’t want to change the furniture or move furniture into the home, you can always attend to build virtual staging.

https://fotosolution.com/should-you-outso…for-your-product/

https://fotosolution.com/should-you-outso…for-your-product/
Virtual staging allows you to use some newer technology to create a sense of what a room will look like once a buyer adds in their decor and furniture. The virtual staging process often uses a combination of augmented reality and other virtual staging software. This is similar to software that some furniture and technology companies already use for prospective buyers.

Benefits of Outsourcing to a Professional Stage

Creating the Buyer or Seller Vision

It’s no more perfect when buyers not only own their property but also imagine how build their property. Base on the research results that a house used virtual staging have the power to entice buyers into making the purchase.

Increasing The Perception

Virtual staging increases property value as well as perceived value of the property. Virtual staging is particularly powerful tool for adding value to properties where traditional staging isn’t possible due to difficult entrance ways or partially finished construction, or perhaps when the existing furniture doesn’t meet the style and needs to be virtually removed.

Saving the Cost

Virtual staging decreases the listing costs without sacrificing the benefits of traditional staging. When you use outsourcing virtual staging services, the cost of equipment for your new house decreased and limited. Thanks to the shift in the cost-benefit equation, many people are beginning to notice this obvious benefit to using outsourcing virtual staging services.

https://fotosolution.com/should-you-outso…for-your-product/

https://fotosolution.com/should-you-outso…for-your-product/

Reduce the time investment

Virtual staging weighs in as considerably less time consuming than traditional stagings, as there is no laboring time involved selecting, adding, removing or arranging furniture and decorations. This will help you save the cost investment as well as the time to looking for arranged labors.

Cons of Outsourcing Virtual Staging Services

Virtual staging can be misleading. It’s critical to use clear watermarks that state images are virtually staged. Otherwise, you risk buyers being disappointed when they arrive at a unit that was virtually staged but is empty in real life.
Virtual staging must be professionally performed to provide buyers with the quality they demand. If you choose one virtual staging performed by a novice, it can look fake or unrealistic, which only makes the room feel off-putting and dissuades buyers from touring the space.

https://fotosolution.com/should-you-outso…for-your-product/

https://fotosolution.com/should-you-outso…for-your-product/
A properly-staged listing can positively impact the final sale price!

How do you use virtual staging?

There are many companies specialize in Virtual Staging. Once you’ve chosen one and have created an account, you simply download digital photos of your vacant listing to the company’s website and their designers will digitally add couches, tables, beds, artwork and other furnishings based on your direction, to bring the home to life.

Fotosolution have successfully provided virtual staging services. Having amazing virtual staging photos services of Fotosolution, you can receive the following benefits

  • You can save your time with the short turnaround time thank to the benefit of time zone ( from 12-24 hours).
  • We are available 24/7 to find a solution for your photos as quickly as possible.
  • We offer 3 photos edited for trial without any fee

Email: sales@fotosolution.com

Address: 8th Floor, Song Da 9 Building, No.2 Nguyen Hoang, My Dinh, Ha Noi

Source: https://www.virtuance.com/blog/should-you-outsource-staging-for-your-listing/?fbclid=IwAR3a9_PK_Qq8bwpEnPdmss0qma1ToIhEQI65LrAwpT6P9W7AXyhjP7l8DkI

+ https://fotosolution.com/virtual-stagging-big-tool-in-real-estate/

Categories
Marketing Photography

The World of Real Estate Video Editing Services

Real estate video marketing is extremely popular at the moment and that popularity is only going to increase year on year as we can see the development of real estate video editing services today. Once video and social media have become an important part in property area, it is a great time to match up your commercial real estate video marketing plan. In other worlds, thanks to the development of social networks such as Facebook, Instagram or Twitter, sharing and distributing videos to more and more people is much easier than ever. That’s the reason why we should use real estate video to boost your selling. This article will show you the world of real estate video editing services.

https://admin.fotosolution.com/?p=26768&preview=true

Reasons Why Businesses Should Hiring Video Editing Editor

A professional video editor can edit the video and provide you the final result in no time. They take much less time as they have a lot of practice and experience. While a beginner has to find the functions and see tutorials, a professional editor already knows everything about it and will not take time in such extra hustles.

Saves Money

Time is money. So, by saving time you have definitely saved yourself a lot of money by hiring an expert in video production.

Perfect Work

Professionals are known for doing the task perfectly. So, you do not have to worry about anything after you lend your work to them. If your task is something big, a marketing video for your brand is extremely important. Therefore, hiring a professional video editor is the only answer.

No Excuses

Excuses for delaying the task and making it all go slow will make your company lose its positioning. To secure a place for your business, it is very much essential to stay away from excuses. A professional never make an excuse. He or she completes the project in time and with quality.

Experience

Expert video editors have already worked with so many people and on so many projects that their mind already has a broad view. They will look at your project from a different angle and a different perspective. The chances are that a professional video editor knows all of the tricks to make your video better. They may know where to start a video and where to lead it.

Experienced professional video editors save your time yet they provide you with the best possible product which can compete with your competitor’s marketing strategy.

To make real estate video is not too difficult but to make real estate video go viral need to be important factors. Therefore,

Which Factors Can You Find To Build Real Estate Video Go Viral?

Creative

It is the best way to help you build the difference with many competitors in real estate market. It is respected in just about every social circle and can do a fantastic job at getting viewers more interested in you. You need to invest nice image, interesting content to renew your real estate video than regular video.

https://admin.fotosolution.com/?p=26768&preview=true

Short

The time of real estate video is one of important factors to keep your customer’s attention. For example, if you are viewer, do you have enough time to watch video with the length that is about 20 minutes or more. It’s so bored. If you go through some of the most viral videos on YouTube you will notice that most of them are less than 5 minutes long. In fact, building a interesting and easy to digest real estate video that have appropriate length, will help you create video go viral.

Funny

One of the simplest ways to get a video to go viral is to make it funny. The tricky part though is figuring out what funny is to your target audience. Let’s make your viewer confortable and feel friendly with your video.

Trend

A real estate video go viral need to catch up new trend that appropriate to market’s trend. It’s is golden key that help you attract users in the best way.

Secondly, we will give you some real estate video ideas to support your ideas.

  • Produce a professional looking short movie of a luxury property
  • Record a prank that shows your company’s light side, but also displays its knowledge of a property or an area
  • Use an animated video to explain the history of a property or area
  • Start a web video series about your job ( for example: real estate image editing skill, video guide)
  • Make short video to introduce your successful real estate image as well as your professional team.

After building real estate video ideas, you need to:

  • Craft your video around your target audience by using the proper language, content and humor
  • Upload your video to a social platform like YouTube so you, and your viewers, can easily share and interact with it
  • Creating it a descriptive including short and easy to memory title
  • Insert your company branding and logos to introduce to the viewers
  • Don’t use annoying annotations, ads or captions
  • Optimize it for increased organic search value to drive even more traffic to it
  • Interactive with some social media channels like Facebook, Twitter, Google+, P interest and LinkedIn to increase the interest of viewers.

If you are interested in real estate video services, please contact to Fotosolution team via email: sales@admin.admin.admin.admin.admin.admin.fotosolution.com

Sources: https://admin.fotosolution.com/commerce-real-estate-video-ideas/

https://thelogosmedia.com/2019/07/03/top-5-benefits-hiring-professional-video-editor/

Categories
Marketing

Best Real Estate Marketing Trends in 2020

https://admin.admin.admin.admin.admin.admin.fotosolution.com/?p=26634&preview=true

2020 is coming soon!. We consider that how to change of the situation of real estate marketing in 2020?. We recently conducted a survey of Realtors to understand marketing trends in the real estate industry. We generated hundreds of responses to create a summary of the best trends in real estate marketing and we’re excited to share the results with you!

Once again, if you’ve been considering a career in real estate, don’t worry because this article will show you what you want to find out! We are diving into the top real estate trends of 2020. On the other hand, if you’re already a real estate agent, get a sneak peek below of what you can expect in 2020.

Which Marketing Efforts Are Real Estate Professionals Using Now?

It should come as no surprise that the vast majority of real estate pros leverage social media in their marketing. Social media allows you to share your listings, provide content to existing and potential clients, and amplify your brand. If you’re not using it, you are missing out on the biggest opportunity out there!

https://admin.fotosolution.com/?p=26634&preview=true

The one marketing tool that has seen the most growth is real estate photography. In 2015, roughly 35% of real estate agents were leveraging pro photography. In 2019, that number skyrocketed to 88%! With so much business and income on the line by how you represent your sellers’ homes, there’s no reason to be taking your own pictures anymore.

Another shocking stat is that less than 50% of real estate professionals are utilizing 3D tours and virtual staging. Whether it’s price, product knowledge, or value concerns, these highly talked about marketing tools have seen less than average adoption across the industry.

Which Marketing Efforts Are Real Estate Professionals Adding in 2020?

Video marketing has been a buzzword for the past two years and it looks like 2020 might be the year that it finally takes off. Nearly 80% of real estate marketers plan, or will, be using listing videos in 2020, and why not? Video marketing creates trust, provides value, is mobile-friendly, and helps improve your online exposure.

https://admin.fotosolution.com/?p=26634&preview=true

In fact, you’re 53 times more likely to show up first on Google if you have a video embedded on your website! 53 times!

Another hot trend that will emerge in 2020 is the high adoption of single-property websites. Single property websites allow you to make your listings look stunning while controlling where, and how, potential buyers interact with it.

Single property websites allow you to have one centralized location that you can direct all online traffic to. This will help you improve your SEO, increase lead generation, and gives you full control over how you market your listings.

A sneaky finding from this report is the usage of direct mail. While digital marketing tools dominate the conversation, nearly 70% of real estate pros will be using snail mail to stand out in 2020.

With email open rates declining, it makes sense to keep direct mail in your marketing stack. When was the last time you threw out all of your mail without looking at it? With direct mail, you can feel confident that the consumer will at least view your marketing piece before deciding to keep it or trash it.

Source: https://bit.ly/2TqEQOP

Categories
Marketing

Be Careful! 5 Real Estate Marketing Mistakes to Avoid

https://admin.admin.admin.admin.admin.admin.fotosolution.com/?p=26577&preview=true

Do you ever feel like human attention spans are getting shorter?. A study is supposed that the average human being now has an attention span of eight seconds. Also let’s make all best thing to create great impression with your clients who are interested in your home. That’s a reason why ” Be Careful! 5 real estate marketing to avoid ” is appeared here.

As far as we know, poor marketing strategy is considered to be one of the main reasons that homes don’t sell, which means you should examine your agent’s real estate marketing plan in advance.

If you don’t have too time to find anyone to solve all issues, “5 real estate marketing mistakes to avoid” will help you easier to improve your sales.

1. Forgetting about decluttering and staging

Before you begin a marketing strategy for your house, you need to prepare its best face. You want anyone who seeks and take care of it in real estate images or in person to feel at home and to do that, you’ll need to deep clean, declutter, and schedule a home staging.

https://admin.fotosolution.com/?p=26577&preview=true

You can review: https://admin.fotosolution.com/5-tips-to-stage-your-home-for-home-seller/

2.  DIY listing photos

One of the first rules of successfully marketing your home is to hire a real estate photographer or professional real estate image editing services. They will help you prepare best face for your home. A beautiful listing photos will a first thing to attend your clients, they will clicks and check them from the first eyes if you know how to use.

https://admin.fotosolution.com/?p=26577&preview=true

Let’s refer and find out best real estate image editing services. They will help you save lots of time and save the money.

Source: How do you choose the best real estate photos editing company?

3. Unpersuasive listing descriptions filled with errors

After you capture a potential buyer’s attention with professional photos, the short listing description is where you can tell your home’s story. Let’s remember that it’s just short story ( about 50 to 100 words) because if you write and describe too long, it’s maybe a disadvantage for your product. Next,  this description needs to be concise while highlighting your home’s best features. A few important things are to be sure that this text is free of grammatical errors and misspellings.

4. Not using social media

The average person spends almost of time per a day on social media and if you don’t use this to your advantage is a huge mistake when selling your home. Your agent or their real estate group, should have social media profiles on Facebook and Instagram, where they can post about your home.

As a seller, you can share that your home is for sale on your own social media accounts. The easiest and most efficient way and not waste any fees to promote your home is with a dedicated landing page.

5. Overpricing your home

As part of the listing process, an appraiser will visit your home and estimate its value. You can get an approximation of what your home’s value is with HomeLight’s online home value estimator tool but the appraiser will give you the most accurate estimation.

https://admin.fotosolution.com/?p=26577&preview=true

Your agent will use all of this information and an evaluation of the market when recommending a list price. The price your agent suggests might be lower than you had hoped for. Don’t fall into the trap of overpricing — that approach may lose you money in the long run, making it more difficult to market and sell your home.

Here are some short sharing related to real estate marketing strategy you can read and refer. Besides, if you are looking for best and professional real estate image editing company, please let me know or send request to my email: sales@admin.admin.admin.admin.admin.admin.fotosolution.com, we will help you tackle to all issues.

Categories
Marketing

When should you sell your homes in year ?

Almost of people always wonder that when should they sell their homes or when they shouldn’t or what is the best time of year to sell a house?. Some think that the spring is best time to sell but other choose the summer,..because the spring and the summer seem to be peak seasons for both buyers and sellers.  it’s too hard to decide which time of year to list your home. Because, the best time to list your home depends on your situation and location. The low and peak seasons can change both in timing and overall demand for houses on the market depending on where you live. If you’re not sure of what it’s like in your area, let’s check with a real estate agent or here are the article that sharing advantage or disadvantage of selling home during each season, we will help you have best choice to decide the best time of year to sell a home in your region.

Spring

Spring is considered as the beginning of the busiest home-selling and home-buying season in most areas. Why we choose the spring to sell our home?. It’s simple because the spring is called family’s season, a beautiful moment that the flowers are out in bloom, the warmer weather with more sunlight and the buyers are energized to buy a home. So, what’s the advantage and disadvantage of selling home in spring?

https://admin.fotosolution.com/?p=26518&preview=true

Advantage

  • Warmer weather and longer days mean more home buyers go out finding out homes.
  • Plants begin to blossom, enhancing curb appeal and allowing important features to stand out
  • Family’s season also with more buyers come more options for potential new owners. You have a better chance of finding a loving couple looking to start a family during the on-season.
  • You can get ahead of summer competition and beat the rush

Disadvantage

  • It might not be the best season to sell if because it is unpredictable (rainy, snowy or muddy,..)
  • Buyers become pickier with more options available

Summer

https://admin.fotosolution.com/?p=26518&preview=true

Like the spring, summer is also a peak season for buyers and sellers especially in June. There are a variety of other reasons that summer is the best time of year to sell a home. Also, what are they?

Advantage

  • The days are long and the buyers are out in full force.
  • Better valuations from an appraiser during the peak season
  • Buyers have a sense of urgency to get their school-aged kids settled

Disadvantage

  • Weather in Summer is very hot and not conducive to house hunting
  • Competition in areas where summer is prime selling season gets higher with buyers demanding more concessions and features
  • It’s vacation time, and fewer buyers may be looking for homes in your area
  • You may experience higher costs of showing because you’ll kick up the air conditioning and maintain your yard constantly

Autumn

If the spring and summer is considered as two peak season to sell house in year, the autumn is the second-best time of the year to sell a home. How do you think of selling this fall. We analyze advantage and disadvantage to give you insights, this will help you have a best decision.

https://admin.fotosolution.com/?p=26518&preview=true

Adavantage

  • Less inventory. If you decide to list your home this autumn, it may stand out amidst the condensed inventory available.
  • The seasonal atmosphere makes your home feel warm and comfortable.
  • Most families try to move before the school year begins, so buyers who are still looking in the fall tend to be highly motivated.

Disadvantage

  • Time is precious. The fall is the busiest time of year. Almost of people is busy to earn money instead of selling or buying house. Therefore, busy work and school schedules and holiday plans can make it hard to schedule showings
  • Low inventory of buyers. In other words, there are simply fewer buyers than there are in spring or summer
  • Curb appeal diminishes quickly as trees lose their leaves

Winter

Almost of people think that the winter is the bad choice to sell home and it is low season for real estate marketing. However, it’s difficult to confirm all things. Also, we try to research the advantage and disadvantage of selling a house in winter.

Advantage

  • Fewer properties on the market means less competition. There are less homes on the market therefore you have a captive audience of buyers all looking at the same properties.
  • Due to the fewer number of houses on the market, buyers may be willing to negotiate higher on price than they otherwise would. Their motivation to get into a particular area may drive their purchase price up.
  • Although Spring is typically seen as the best time to sell, winter offers a different, yet appealing way to present your home. Think warm fires, cosy blankets and throws and soft lighting. There is nothing to say your home cannot feel just as warm and inviting in winter as it would it in the warmer months.
  • With a quieter selling time you may find you have greater time and attention focused on your property from your agent as compared to selling in peak season. With fewer properties in their portfolio, the more time your agent has to spend on yours.

https://admin.fotosolution.com/?p=26518&preview=true

Disadvantage

  • Fewer homes are on the market in the winter, also you will have many chance to choose best home and not any competition.
  • It’s hard to move. The weather in winter is one of main reason to affect directly to your decision especially during a snowstorm.
  • People are focused on the holidays and hibernating for winter
  • The days are shorter and colder. The lack of daylight can easily put a squeeze on your showing schedule in the winter.

Whether you are interested in buying or selling a home, the Fotosolution team is here to help you accomplish your goals year-round. Here are some sharing for you. We hope that this article will help you choose the best time of year to sell home. Besides, if you take care the quality of your home photos, Fotosolution with professional team will support you to edit and create the best house photos. It’s the intelligent way to create the good impression for buyer. More details: sales@admin.admin.admin.admin.admin.admin.fotosolution.com to get free trial.

Sources:

https://www.edinarealty.com/real-estate-advice/fall-home-seller-pros-cons#/. https://www.virtuance.com/blog/pros-cons-selling-house-during-each-season/

https://www.greatcoloradohomes.com/blog/12-pros-cons-of-buying-a-home-in-the-winter.html. https://themortgagereports.com/44135/whats-the-best-time-of-year-to-sell-a-home