” I don’t care how the quality of your product are?, are your product good or bad?, but simply that If they don’t look good and don’t attract to me, I won’t choose and buy it”.
A poor photos will affect directly to the quality of product event to losing your sales, have you ever posed this question when your sales showing signs of decline. Or how does it affect your sales?. Let’s find the best correct answer for this problem. In modern times, owning a website sometimes proves to be vital to a business. Your products are good. But they just won’t sell well online if your photographs don’t do them justice. From multinational corporations to local shops, having a good photography is a must if you want to ensure that your products reach the customers.
As far as we know, customers aren’t able to touch whatever you’re selling, good photos will a crucial key to retain and attract customers. It helps also you increase your sales. That’s exactly why product photography is so important in swaying a potential buyers purchase decision. Your images need to give them an experience as close to “real life” as possible.
In this article below, we show you 5 simple tips to improve your eCommerce product photography.
Use an Interesting Background
You don’t have to stick to the plain background rule to direct the focus to the product. The background should not compete with the product. Choosing background with clean, simple layout and it’s also easy to maintain consistency. Or you can stage unique props and background with your main product in the foreground.
Lighting
Lighting is one of important factors that contribute to the success of your photography – good or bad. It contains nature light and artificial light. Natural light can be the best choice for some products. It’s soft and imparts color in a way that artificial lighting doesn’t. This is without a doubt the toughest challenge in making good product shots. However, don’t worry, you don’t need to outfit your house with an elaborate studio of flashes and reflective screens. It doesn’t have to be expensive or difficult to get great results. Because for some products, simply using natural light may be a better option.
Color
Using color for product photography is one of the most important factors to make a great picture. Beautiful and eye – catching color will attract and seduce viewer’s eyes from the first moment. Every product will have a color subject to help your product become more nominal.
You can refer: The Best Colors For Food Photography with food – main topic.
Attention to Detail
An essential starting point for any product photograph is that the subject itself should be clear and sharp even the smallest detail is very important. Firstly, you can express clear idea of what you’re selling, secondly, you also prove with your customer that you have nothing to hide. With clothing in particular, it’s important to show high-res images to emphasize you’re products are made properly and of good quality. Let’s observe carefully to ensure your product photography that is the best.
Quality photography and Show
Are you so keen on trying to capture the whole product that the most important aspect of it gets lost in the image?. For example, if your product is too small in the photograph or the quality of photography is not good, these will affect directly to your sales. Be-sure that your camera and lens allow you to get close enough to the product and ensure that the finally image quality is the best.
When you show your product on website, make sure that you show anything you mention in a tag line or the product description. The best way is that show your product in many colors and have multiple shots of the product in use. The customer gets a good sense of what it looks like in a variety of situations.
Product photography is not easy. You should spend many times and resources to do it well, but all the time you’re making do with poor quality images, you’re losing sales. Many small business believe that professionally created images are beyond their budget. Here are 5 basic tips to help business improve the quality of product photography.
If you feel worry about this problem or have any questions or concerns, please do not hesitate to contact us and comment below this post. Share this article to your friends especially who are interested in photography.
