E-commerce is more and more popular and develop in modern social. And E-commerce product photography is one of the aspects of web design that enhances the value and raise the effective sales. Whenever possible, product images should also be lean and fast loading. Everyone complety understand that beautiful and high – quality pictures is one of the important factors for the success of website. Online sales website is an typical example. In this era of technological development, almost people are using mobile phones and tablets than desktops to surf the web and relish the attributes of online stores. These will help people save much time and can use and check web at everywhere.
According the statistic announcement by a famous ecommerce Shopify website, based on the results of over 100,000 online shops use the Shopify platform, 50.3% of their overall traffic came from mobile and tablets and 49.7% came from computers. What this means is that your images is a important part what help keeps your customers on your page. Beautiful pictures will great factor to attract the attention of the buyer. In order to keep that attention, you need beautiful pictures that load quickly. If your website is not optimized for mobile devices, your customers will have a poor experience; constantly zooming in and out in order to look at your product images, especially when shopping.
So, you will need to optimize your images. How can you make your online store structured and beautiful? How can you reduce the picture size but keep the details?. Let us help you.
We already know that high-quality product images increase conversion rates. But did you also know that images can help you rank higher on search engines?
The best solution for optimizing product images for ecommerce shops: responsive online shop. As we know, responsive is an elegantly minimal theme that dynamically adjusts for all screen sizes and devices. A responsive online shop analyses the visitor’s device and responds to it by altering the image size, or shape and other elements of web design. This will give your online visitors the same photo-based content which adapts to their screens in an easy-to-navigate and friendly manner.
Here are some useful tips what help your site to attract attention by using optimized product images.
Photo Processing Software
Adobe Photoshop CC 2015 is arguably the current best-of-breed software solution for photography manipulation. Photoshop CC 2015, which was the most recent version of the software at the time of writing, also has a new and improved image generator for web designers. The software features a new and enhanced image generator that helps web designers to optimize and compress their images as well as allow them to output smaller files with a similar degree of compression.
Image Compression Tools
There are many paid and free image compression tools available. Some of these software image compressors must be downloaded to your computer, while others run from a website. Here is a list of some of the best web-based tools you can refer.
Web – based Tools:
JPEG Reducer
- TinyPNG
- Shrink Pictures
- PunyPNG
- JPEG Optimizer
- Compress Now
- Compress JPEG
- Online Image Optimizer
- Optimizilla
- Image Optimizer
- Compress PNG
- Online WebP Converter
Download image compressors
- JPEGmini (Linux server, OS X, Windows)
- Trimage (Linux, OS X, Windows)
- PNG Gauntlet (Windows)
- ImageOptim (OS X)
- iResize (OS X)
- PNGOUT (Windows)
- Radical Image Optimization Tool (RIOT) (Windows)
Photo Processing Scripts
One of the most efficient ways to optimize product images for both beauty and fast loading may be to use a script. Almost all programming languages offer some mode of image processing especially a library. Although these libraries require users to have web development skills, they are often not difficult to use, and they can produce terrific results. Here are a few examples of popular image processing libraries that help you understand how to use.
PHP:
- GD Library
- ImageMagick
Python:
- Pillow
- Python Imaging Library
- scikit-image
- PythonMagick
Ruby:
- rMagick
- DevIL Image Library
- ChunkyPNG
Let the inspiration guide you! If you have any questions, please do not hesitate to contact me or write directly in the comments below this article. Thank for attention!.