Categories
Creative

5 New Year’s Resolution For Your Ecommerce You Need To make in 2016

It’s a new year, which means it’s time to start new habits, new beginning that will make you as well as your business become better. It’s the beginning of a new year with many big targets that means it’s an opportunity to better themselves through New Year’s Resolutions. Setting the big goal for New Year is also a good opportunity for growing businesses. Resolutions for businesses are an opportunity to start the new year with many lucks as well as a new knowledge of understanding about all aspects of your business.

If you own a shopping online, you have many big targets for your business in New Year but you don’t know want to start from there. Below are five useful resolutions about your ecommerce store that help you start easily giving for great results.

Optimise your siteoptimize-thumb

There’s no doubt that online store entrepreneurs are always check and observe the number of visitors or customer traffic to their websites and improve more potential customers to click the buy button or choose their product. If you can optimise your website achieve the no.1 resolution for your online shop this New Year, then you can expect to grow your business more rapidly and great results for your budget. To optimise your website is not simple action. You can attend many importants factors  including the design, images, product descriptions, website speed, sales funnel, product images, user flow, content as well as your site’s mobile responsiveness which effect directly effective your page.

In fact, you cannot tackle optimization of your site at once. So, you can focus on a given area of your ecommerce store to improve. Let’s choose central goal to optimise your site.

Suggestion: Optimise your customer’s mobile experience or mobile commerce is one of the important elements what you can care. You were wondering about your choice, mobile commerce will great suggestion for you.

Update Interesting ContentInteresting-content

Quality content is one of the important elements to decide the success of your sites. Good content will perfect narration for buyer who can know and understand the information or details about your product. If you provide useful in-depth details and great imagery will build confidence and trust that will captivate them into making the right decision. Furthermore, quality content creates a continuous communication between your consumers and brand. You provide them with valuable information or knowledge that offers them a solution to their problems. With valuable information, their customers completely trust you and choose your ideal destination. So, we can confirm that fresh quality content will hep you increase your sales because it encourages your visitors to stay on your page for longer hence building more customer loyalty and trust.

Improve Your Product Photograph

Ecommerce is more and more popular and develop in modern social.And Ecommerce product photography is one of the aspects of web design that enhances the value and raise the effective sales. Everyone complety understand that beautiful and high – quality pictures is one of the important factors for the success of website. Online sales website is an typical example. In this era of technological development, almost people are using mobile phones and tablets than desktops to surf the web and relish the attributes of online stores. These will help people save much time and can use and check web at everywhere.

Using high- quality product images will determine the value and trustworthiness of business. influences the decision as to whether to choose or not and especially increase or decrease the drive sales. Eyes-looking imagery bumps off consumers’ confidence and could easily drive them elsewhere.

To undersand and know more about improving your product photograph, you can refler: 6 Easy Product Photograph Ideas To Help Increase Drive Sales.

Building and Optimizing Email MarketingOptimizing-Your-Email-List-Building

Email marketing is great suggestion and I think that a lot of people have ‘sending regular newsletters’ on their list of the new year’s resolutions. If you are a talent businessman, you won’t want to lose your fans and followers in your sites after ending a perfect year and in new year, you want to improve and increaser multiplied number of customers. So, using email marketing and buid your mailling list is effectively ways what you need to make now. After building your mailing list, you can start sending emails once a week to inform your customers who are too engaged to click on to your store about new products, resources or blog posts from your business. Everything from your shopping cart, order confirmation email, shipping confirmation email, and customer feedback emails – all of them have the potential with the right amount of thought to be a major online marketing tool for your business. If you have not used email marketing to drive engagement, you can start buidling a mailling list now.

Using Social Media Marketing to Drive Sales

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Using social media is the most effective marketing for your sales. It’s worth noting that customers alway use social media to search for products are more likely to buy through the social media buttons and hence,If you own online store, you also want to keep many customers and make your first online sales so, you should not miss out on these exciting opportunities if you want to keep many customers and increase effective sales. You can refler some channel of social media such as: Facebook, Twitter, Youtube,…. through 5 ways to make your first online sales. There are giant social media platforms what brought to life buy able buttons this past year.

If you have a plan for New Year’s resolution, you can refler 5 methods for your ecommerce business. If you know differents useful methods, let’s share your resolutions with us. Or if you are wondering about next planning for New Year, try 5 our new year’s resolutions for free now.

Categories
Tips & Tricks

6 Creative Ways To improve Your Digital Photography

As we know, digital photography play an important role to create the success of your sites or your shopping online. Why is digital photography important and how to revamp your digital photography?. Try to think that if you shoot a normal picture not digital photograph, it is not difficult to make that picture become more special before the eyes’s customers. But if you use the diverse photo effects and next gen tools, you can transform your pictures into stunning pieces of digital art.

Think about it. What are your photos really telling viewers? What is photo clarity and revamping and how do you achieve it?. How has the evolving digital world changed things for photographers?. Welcome to our site – it is great choice to answer every questions.

Create the light your photos by using the sun

sunlight-in-your-home

A best product photograph need to use many differents elements and natural lighting is one of essential factors to creat the success of product photograph. When you use an artificial light source, these can affect directly your product’s colour, while using natural lighting for product photos preserves the natural colour of the product. So, natural lighting complements products photos really well. Using the sun for photograph is considered as the most truely natural lighting for your product. It is one of the best lightings for great shots with fine details and splendid colors. However, the light changes from hour to hour and day to day. You can choice the suitable light for your product.

Choosing camera position

TStripod2

Choosing the camera angle is a important parts when you take the product photos with natural light. A photo can look much better just by approaching it in a different angle. Move your camera in relation to the subject and zoom in or out to change the composition.

Using watercolor effects

Colors is one of essential factors to make the paintings stand out. Watercolor effects is useful way what painters choose for their artwork. Photos can be revamped or recreated into luminous and soft watercolor digital photography. With various tools to choose from, you can easily create a watercolor effect to create photos that are uniquely yours..

Using the flash effect

The flash is a great tool to improve your digital photography. But how to use the effective flash is not simple. You need to keep a right distance when using the tool. It can’t be too near or too far. Often, a digital camera flash has a range of about 3 meters. If the flash is too far, your photos will be too dark. But if your flash are too close, your product photograph may be affected.

Use a Coloring Book Effect

This is an extremely fun and creative way to revamp your overall imagery. The best thing about photo editing and retouching tools is that you can use it on multiple images, allowing you to create a cool coloring book effect that helps reduce your photo to a simple but unique photography.

Make Your Photo a Digital Painting

You can use the scale space algorithm to reduce details excess in your photo or image and this will help your product photograph become more realistic. You can also break the basic preset rules by customizing various features to suit your taste when turning your photos into digital photography.

These amazing suggestions help you improve and revamp your digital photograph. 6 creative ways  remove image backgrounds to create digital artwork by allowing users to edit and cull their photos with a digital revamp. So, you are sure to incorporate layer masking techniques and blending modes to achieve a great effect. We hope that they will satisfy for your product photograph. Let’s share your experiences with us by comments in our site.

Categories
Tips & Tricks

The Important of Background To Make Beautiful Photos

Background is one of important factors in an image and choosing suitable background is a deciding element to make beautiful photos. The background is of fundamental importance in the composition of the image emphasizing the subject, improving the photography, or if not adequate, it may cause irreparable damage to the image, making it chaotic.

Most beginning photographers know to watch out for lamps or other objects seeming to grow out of people’s heads, but there is more to good captures than just avoiding the basic traps. Here are some ideas for interesting background ideas, help you make amazing photos.

Bokeh technique

Bokeh is a popular photography technique with photographer. It help you create an in-focus subject and a blurry background, and it is very easy to realize. It is used frequently for close-ups of flowers, or really anything small and detailed. You need many digital point and shoot cameras what have a Portrait setting. You will need to make sure there is space behind your subject and if the background is too close, it will still be in focus.

Acess to your subject, or you can also use the zoom button. Don’t forget to focus  your subject, and that there isn’t anything else between you and the subject (grass, sticks, etc.). if you do not pay attention, your intended subject will become the background and get the bokeh. Then take the photo, and checks at different angles to be safe. It’s not hard, and you’ll get the hang of it if you practiced hard.

Colours

Eye – Catching colours is an effective way to help your product photograph become more perminant. You can impale the backdrop with natural materials or with some coloured netting, and thus are able to choose a colour to work well with the colours your subject. It is not too hard but it requires a lot of effort and especially those looking for a “studio” style wildlife photo, it can look very nice. Sometimes it occurs naturally, and you simply need to try and post yourself so that a natural patch of colour appears behind your subject. Such colours could be created by flowers, bushes or trees. Any large patch of colour that is very out of focus will merge into one nice blend of colour.

Sometimes you can get the same effect from an extreme close. Use the MF setting and turn off the flash. You will get as close as possible to your subject. The less flat your subject the better, so you can get some parts in focus, with others blurred. Using a flash too close will excess the subject, but if you have enough ambient light it will be more effect.

The most important thing is to always be looking for something different. Don’t be hesitant to try different angles or lighting to make perfect background for your photograph.

Categories
Tips & Tricks

3 Basic Steps To Have Beautiful Jewelry Images

As we know, photographing jewelry products is one of the most complex tasks entailed in eCommerce. Sellers are artisans not professional photographers who can effortlessly draw buyers into the images through their seamless photography skills. So, if you are a photographer who always shoot jewelry product photography or you have a jewelry online shopping, you want to have the most perfect jewelry images. Today, we will show you three 3 basic steps what help you create beautiful jewelry images.

fotosolution-3-Basic-Steps-To-Have-Beautiful-Jewelry-Images-02

Choose the correct Path

To start having beautiful jewelry images, first you must choose the correct path. Why should you use path for jewelry photos. Using Path the item by straightening and aligning it will help your pieces become center and balance. These make the image as symmetrical as possible by liquefying and editing any portions that stick out so that they line up with their counterpart.

When you do what you love, your imagination activates and you give birth to a purpose. The pursuit of this purpose creates a positive feedback loop, filling you with passion. So you are willing to let go of choosing the right path?.

Remove the Background

Next is to remove the background of the image. And there are many ways to help you clean up details excess in jewelry photos such as: magic eraser, eraser tool, lasso tool and mask, quick selection tool, pen tool and mask. This will make your products look clean and consistent. Tidy up by removing hairs, fibers, dust and scratches as well as glue or wax if there is any and you will have a perfect jewelry photos.

Choose suitable colors and editing

fotosolution-3-Basic-Steps-To-Have-Beautiful-Jewelry-Images-01

To capture the correct lighting for jewelry is not easy, that’s reason why retouching is so important. You should put polish metals in the correct places where it may be shine  or remove detail excess or correct discoloration for suitable photos. You should blend or remove reflections and shadows if the jewelry or polish metals product is still the star seeds.

With three basic step, you can make beautiful jewelry images. Are you ready?. Do you believe that little things like these are very important and will bring a lot more visitor to your site or store. Good luck!.

Thanks for watching!.

Categories
Tips & Tricks

Useful Tips To Boost Your Business With Hight Quality Images

We completely agree that the appearance or the outer beauty always attract the attraction of all people in the first eyes. Prove that the first image is one of very important things to decide all things. It is not only important in everyday life, but it also is part of a decisive success for online shopping sites. If you own a small online store, you would probably wonder how to get a loyal stream of customers and earn much money. Before getting into special offers and free shipping, there is one very important part you need to work on. It is getting high-quality images for your products. Using the right images can boost your site’s conversions and get you to connect better with your target audience.

boost-your-business

However, you still find many websites unaware of the importance of images when it comes to getting the most out of existing traffic. Below are some proven tips to help you boost your business.

You may wonder why images are that important in customer retention strategies. People hardly buy anything without seeing it.  For example, let’s take a shopping or online shopping . What is the first thing you do? Of course you will judge the product with your eyes. People trust what they see. This is why it is important to use quality images in your site.

First things first, in order to get a high – quality photo you will need a professional photographer for that job. Using a high megapixel camera and right equipment can be expensive but it is worth the money. As soon as the shooting process is complete, doing a post-processing can make it attractive and bring the photograph to the web standards.

Using a well-processed image can result in:

  • Making the page more attractive
  • Getting a loyal stream of customers
  • Saving customers’ time

Attractivenessshipping-software-boosts-business

Images draw a lot of attention, and if you’re not using them correctly, you’re just wasting prime real estate on your site. As we know,  the main purpose of a product image is to describe the goods to the customers, it also acts as a piece of art that decorates your page. By adding eye-catching colors with magic light to blogs of texts, you can absolutely make your site more attractive and more effective in the sales. Customers are most likely to visit pages that contain images than pages that have boring paragraphs of plain texts. So, we confirm that an attractive and beautiful image increases and improves the number of visits.

Getting a loyal stream:

A seller will give the great impression to all customers by using the high – quality images. By expressing yourself as a well-established vendor, visitors will automatically trust you and become your loyal stream of customers. It can only be affected by consistency and quality of the images you use.

Another factor that a good image influences is breaking the touch barrier with customers. It is a disadvantage that online shopping holds with dense content. It is too boring. Despite of product quality, your site don’t appreciated. These lead to the discrease the effective sales and your income. So, using a well – processed image is very indispensable for onlie shopping sites and we can almost give the customers that experience by using quality images.

Time Saving:

People now-a-days is very busy and they don’t have much time to attract or interest of all things what happens every day. A scientific study shows that human’s attention has decreased than a goldfish’s attention span. Instead of reading the description blog in the boring way, people will prefer some visual aid that explains the product than paragraphs.

Secondly, we will show you some tips for breaking the touch-and-feel barrier. You may ask why we have to break the touch barrier. Breaking the touch barrier can rapidly increase the relationship between your sites and the customer.

Providing Maximum Zooming Capacity

Some materials like textiles and timbers needs to be examined closely to understand the advantages and effects. Some people would like to know the knit and weave of a fabric more than just reading about it. It may be impossible to make your customers feel your products but thanks to the technology it is always easy to show them. By providing the extreme zooming capacity, your customers can view the fabric construction closely as if they are purchased in a shop.

Offering A Realistic Experience

Instead of giving a single image with multiple color and fabric options, it will be much better if customers can view individual images for each color and fabric combo. With the technology of the present age, anything is possible. If the image changes according to the option selected, your customers will get an exact estimate of the product’s look they are about to purchase.

These are the few good ways to break the “touch-and-feel barrier” in an online shopping store. There are many way to capture the interest of a customer. Some are attracted by price, some by feature and some by function. But there is always only one way to steal a customer’s first look and that is a good product image. If you understand the importance of an image in your online store, then it is without any doubt that you will do well in online sales and e-commerce store management.

Categories
Tips & Tricks

How To Prepare For A Perfect Product Photoshoot

You are planning on taking your own product photoshoot, you want to make all things what appear in your online shopping or your personality page perfectly before the viewer’s eyes. Having a beautiful product photoshoot, you spend hours, days, weeks, months or years to develop product and to prepare all things in the studio. So, what will you do to have a perfect product photoshoot?. Here are some tips to help make sure you’re fully prepared.

Gather Inspiration

Inspiration is one of the most important factors to create product. Firstly, you have to know product  photoshoot what you need to make or do some research online to start pulling together images, which are along the lines of what you want to achieve. Obviously you don’t want to rip anyone off (please don’t just copy an image exactly!), but it’s a useful place to start. Think about backgrounds, props, layouts and combinations of products.

fotosolution-Tips-To-Create-Perfect-Apparel-Product-Photography-03

 

Create a shot list

Normally, you think that create a shot list is unnessary element but if you make this, it will be useful for your job. A shot list will help photographer note down the products you need to photograph and make sure to include any details if there’s certain parts of your product you really want to show off. You could even sketch out some of the shots if you have a specific idea in mind. Think about where the images will be used and what for, including group shots, and images for your social media profiles.

Background

Choose suitable background options they already have, or order specific coloured paper or textured surfaces ahead of your shoot. Think about what you want to use as a base or background for your shot, or try incorporating your brand colours. As long as it doesn’t distract the eye from your product, it can really help to create the feel for the shot and echo what your product is all about.

Choose Kind of Products

Garment or Apparel

fotosolution-How-To-Prepare-For A-Perfect-Product-Photoshoot-01

 

Your products should look their absolute best in your images. It’s an unfortunate fact of life that clothing can become wrinkled, creased, and begin to look worn from storage and transport. Preparing garments to be photographed is a crucial starting point for photographing apparel, yet many photographers skip this step and rely on Photoshop to fix wrinkles, stains, and other visible defects. Apparel should be shot on a model or mannequin to demonstrate shape. Use clips and pins to create a flattering fit. In addition, you should create a 3D effect known as the “invisible mannequin.”

This allows you to display your product with its natural shape and fit, while avoiding the distraction of a mannequin.

Jeweleryproductphotography31

If you’re shooting jewelry, polish and renew it. Style your product in a manner that is both useful and appealing to customers. You don’t overcomplicate with props; many products look their best on a plain white background, and using unnecessary props will distract customers.

Footwear

Like as shooting jewelry, you should spend time to clear and polish footwear before shooting. Check laces and straps for damage, and replace if necessary. Fix anything you can fix.

Create the illusion that footwear is being worn. Communicate shape and help boots stand alone by stuffing them with tissue paper or crumpled paper, or tie dental floss to shoe straps to hold them up in the frame.

Furniture

Clean and polish your items with multipurpose cleaner or furniture polish. If it’s secondhand, repair any damages – but be honest in your product listing. Find a spacious area with ample light and either a white or neutral background. Instead of wasting time adding props to style your product, you should focus on taking quality shots from multiple angles of the product itself.

Gather Prop

In the process of shooting product, you have to choose the right props for your photographs can be tricky, but consider including items that help tell a story, or ones that inject a pop of colour. The more props you have to choose from during your photoshoot, the better.

Times

Time spent on preparing your product will save you time in DIY post-production processing, as well as increase the overall quality of your product photography. If you want to save even more time and money.

Do you choose your own beautiful product you believe in. Lets spend a litte times to read upper guides and prepare your products with care. We believe that everyone else will see what you see.

Thanks for attention!

Categories
Creative

How To Optimize Product Image for Responsive E-commerce Websites

E-commerce is more and more popular and develop in modern social. And E-commerce product photography is one of the aspects of web design that enhances the value and raise the effective sales. Whenever possible, product images should also be lean and fast loading. Everyone complety understand that beautiful and high – quality pictures is one of the important factors for the success of website. Online sales website is an typical example. In this era of technological development, almost people are using mobile phones and tablets than desktops to surf the web and relish the attributes of online stores. These will help people save much time and can use and check web at everywhere.

inv_fullxfull.755462349_bdddst50

According the statistic announcement by a famous ecommerce Shopify website, based on the results of over 100,000 online shops use the Shopify platform, 50.3% of their overall traffic came from mobile and tablets and 49.7% came from computers. What this means is that your images is a important part what help keeps your customers on your page. Beautiful pictures will great factor to attract the attention of the buyer. In order to keep that attention, you need beautiful pictures that load quickly. If your website is not optimized for mobile devices, your customers will have a poor experience; constantly zooming in and out in order to look at your product images, especially when shopping.

So, you will need to optimize your images. How can you make your online store structured and beautiful? How can you reduce the picture size but keep the details?. Let us help you.

We already know that high-quality product images increase conversion rates. But did you also know that images can help you rank higher on search engines?

The best solution for optimizing product images for ecommerce shops: responsive online shop. As we know, responsive is an elegantly minimal theme that dynamically adjusts for all screen sizes and devices. A responsive online shop analyses the visitor’s device and responds to it by altering the image size, or shape and other elements of web design. This will give your online visitors the same photo-based content which adapts to their screens in an easy-to-navigate and friendly manner.

Here are some useful tips what help your site to attract attention by using optimized product images.

Photo Processing Software

Adobe Photoshop CC 2015  is arguably the current best-of-breed software solution for photography manipulation. Photoshop CC 2015, which was the most recent version of the software at the time of writing, also has a new and improved image generator for web designers. The software features a new and enhanced image generator that helps web designers to optimize and compress their images as well as allow them to output smaller files with a similar degree of compression.

Image Compression Tools

There are many paid and free image compression tools available. Some of these software image compressors must be downloaded to your computer, while others run from a website. Here is a list of some of the best web-based tools you can refer.

Web – based Tools:

JPEG Reducer

  • TinyPNG
  • Shrink Pictures
  • PunyPNG
  • JPEG Optimizer
  • Compress Now
  • Compress JPEG
  • Online Image Optimizer
  • Optimizilla
  • Image Optimizer
  • Compress PNG
  • Online WebP Converter

Download image compressors

  • JPEGmini (Linux server, OS X, Windows)
  • Trimage (Linux, OS X, Windows)
  • PNG Gauntlet (Windows)
  • ImageOptim (OS X)
  • iResize (OS X)
  • PNGOUT (Windows)
  • Radical Image Optimization Tool (RIOT) (Windows)

Photo Processing Scripts

One of the most efficient ways to optimize product images for both beauty and fast loading may be to use a script. Almost all programming languages offer some mode of image processing especially a library. Although these libraries require users to have web development skills, they are often not difficult to use, and they can produce terrific results. Here are a few examples of popular image processing libraries that help you understand how to use.

PHP:

  • GD Library
  • ImageMagick

Python:

  • Pillow
  • Python Imaging Library
  • scikit-image
  • PythonMagick

Ruby:

  • rMagick
  • DevIL Image Library
  • ChunkyPNG

Let the inspiration guide you! If you have any questions, please do not hesitate to contact me or write directly in the comments below this article. Thank for attention!.

Categories
Tips & Tricks

Improve E-commerce Websites With Photo Editing

In this era of technological development, almost people are using mobile phones and tablets than desktops to surf the web and relish the attributes of online stores. These will help people save much time and can use and check web at everywhere instead of buying the real shopping. That’s reason why online shopping become more and more popular. Whether it’s picking great deals on Black Friday or shopping for gifts for Valentine’s day, Christmas’s day or Birthdays and almost people are logging on to e-commerce platforms to choose and buy the best product for themselves. It is not only convenient to shop online, but also a very affordable and time-saving option for scores of people around the world. The market works on demand and supply. The demand for online stores in on the rise, and proportionally the number of online stores has also increased. So, if you run a business you will probably own and run an online website and in that case, that is most likely where you’ll be at least partly selling and advertising your products. To successfully market your products and attract plenty of customers, you’ll certainly need to use high-quality images which show-off your products best features. For this, you may be advised to use an expert Photoshop Editor or service in order to make your products appealing, unique and of a good enough quality, consequently making more money for your business. Today, we will show you some ideas of how you can make it stand apart from the thousands of other websites in the virtual world?.

Woman-shopping-at-home-us-008

To prove and explain why is Photo editing essential for e – commerce website, we can give some special examples. Firstly, according to recent survey carried out by Internet Retail Conference & Exhibition, 75% of respondents chose the most important feature of shopping online to be the quality of the products images. Let’s check out websites of the National winners for 2014 Australian Web Awards. Just in Time Gourmet grabbed the winning place in the e-commerce category. What first captures your attention? The simple, yet catchy layout, bright and clear pictures and the tempting callouts!. In the commercial category of the 2014 Australian Web Awards, Human grabbed the award the second time. Though it isn’t an e-commerce platform, there are loads we can learn from this two-time winner. Images make your website more interesting and interactive. They encourage your website visitor to navigate to different pages in the website and explore your store more.

These real-life examples portray the importance of uploading clear images on your website. They tell you that good pictures are a great way to attract more customers and get more return on your investment.

When there is a choice between text to read and images to look at, the customer will usually look at the image first to decide whether or not they like a product. This is why it’s so important if you can to use a Photoshop Editor to produce high quality images to advertise your products. Using images is much more effective than simply writing product descriptions, especially if you vary the angles to capture the products best features.

As the saying goes, a picture is worth a thousand words. This idea that images sell products more successfully than text is extremely important in ecommerce. The photos are captured in the studio, and may have distractions in the background. Moreover, the lighting conditions while photographing will result in shadows and reflections. You should go for reliable photo editing services to remove these unwanted elements to enhance your picture quality. The background should be removed from the picture and replaced with a transparent one that will blend in your website’s layout. Moreover, a white or clear background will create a better backdrop for your product image. Images help customers to understand your product better. They can preview the colour, the approximate size and shape, and texture of the product before buying. This will avoid any unnecessary disappointment or bad reviews from the customer upon receiving the product.

To optimise their effective images, it is essential that you understand the importance of editing photos for an ecommerce website. You can’t just use any old photos of your products to advertise products. The images must be of a high quality and have a sufficient level of clarity. Usually, images are not suitable for ecommerce in their original format. For example, most will have bad lighting, unflattering backgrounds or distractive shadows which detract from the product. It is surprising comparing the huge difference between edited and unedited photos and, more so, the impact they have on the buyer.

photoshop-image-editing-do-it-yourself

To persuade your customers to buy from your website, product photography should be done properly or else you are at a risk of losing sales. To get the best out of your products, they should always be shot against a white background. This ensures that the focus is entirely on the product. You need to highlight your products best features and create the correct impression, which admittedly can be difficult with images.

Morever, more people are using their mobile devices to browse shopping sites and make their purchases even when they’re on the go. Another reason to ensure your website has plenty of interactive photographs and need to edit photographs.

All these suggestions or reasons below that advanced techniques should be used to edit photographers to match different requirements and hosting platforms. Images should be properly resized without loss of picture quality, so they appear stunning whether seen on the desktop or a Smartphone.

In order to meet the high quality standards of the industry and the increasing levels of competition, e-commerce platforms should equip themselves with the best features to win the race. Carve a niche for yourself on the virtual world and create a name for yourself by populating your website with expertly edited photographs.

We can confirm that photos need to be of an excellent quality and why image editing or clipping services are essential for the success of your business.

Categories
Support Tips & Tricks

Simple and Easy Tools To Remove White Background

White background is the standard backdrop that is commonly used in product photography. It creates a high energy, happy, and distraction free scene, perfect for pictures of your friends and family. White background makes the product more visible and clear than any other color. It is also easier to remove during post processing process using Adobe Photoshop.
If you want to remove a white background from an image you’re working on, there are many ways to do this by using Photoshop. Here are some simple and easy tools that you can use to remove white background from your image in no time.

Simple and Easy Tools To Remove White Background

There are 2 mains tools that help you remove white background.

  1. Selection Tools
  2. Eraser Tools

Selection Tools:

These are a set of tools that helps you in making a selection, which can be modified later. The selection tools are not only useful for removing backgrounds but also for many other purposes such as changing color, resizing and doing other sorts of modifications. They are Lasso Tool, Polygonal Lasso Tool, Magnetic Lasso Tool, Quick Selection Tool and Magic Wand Tool.

Magnetic Lasso Tool

Magnetic Lasso tool is a very simple and easy-to-use tool available in the Lasso category.  First, you take an image with white background. The magnetic lasso tool detects and snaps to the edge of an object as you to trace along its outline. The Magnetic lasso tool options used for this image are shown to the right. The lasso width controls how close the edge you need to stay as you trace the image. Frequency controls how often points are laid down, and edge contrast helps you fine tune the edge detection. Then, select the Magnetic Lasso tool under the Lasso tools icon from the toolbar. Click anywhere on the edge of the subject and drag your mouse pointer along the border. You can create a selection around the subject and complete it by clicking the starting point of the selection. Now, let’s right click on the selection, choose ‘reverse selection’ and hit delete to remove white background.

Quick Selection Tool

The Quick Selection Tool is very useful to select pixels of same color. First, you  need to select the tool from the toolbar and you can see your mouse pointer turned into a circle shaped brush. Its size can be changed in the options bar according to the need and necessity. Once the tool is selected, let’s start painting on the white background and watch the selection grow without disturbing the subject. This is a quick and convenient way for selecting background.

Magic Wand Tool

Simple and Easy Tools To Remove White Background

The Magic Wand Tool works just like the Quick Selection Tool by selecting a group of pixels sharing same color. This is the easiest way to make a selection, but is only effective if the background you are selecting is one solid colour. So I recommend this method if your image is a solid object on a blank background, like a product shot. First, let’s make sure your image is in a layer, just right click on the Background layer, and choose ‘Layer from Background’. Now you simply choose the Magic Wand tool, and click on the background. With the background selected, you can now delete it and place your new background beneath the object’s layer.

Eraser Tools

Unlike selection tools, the eraser tools will directly delete the layer without making any selection area. They are typically made for background removal and deleting unwanted pixels from an image. Tools that are available are Eraser Tool, Background Eraser Tool and Magic Eraser Tool.

Simple and Easy Tools To Remove White Background

Background Eraser Tool:

As the name says, it is a great tool present in Adobe Photoshop for removing simple and complicated backgrounds. The tool samples a pixel and removes every other pixel with the same color within the brush diameter. By doing so, the foreground (i.e. the subject) is left undisturbed. Brush size can be increased to get the work quickly. It also has tolerance setting, which acts the same way it acted in Magic Wand tool.

Magic Eraser Tool:

The Magic Eraser Tool works the same way the Magic Wand tool worked. Only difference between these two tools it that Magic Wand makes a selection while Magic Eraser directly removes without creating a selection area. You can use the Magic Eraser tool you simply click on the background somewhere and it will vanish. If you only have one layer open, when you click to remove the background the pixels will be turned into a transparency, in other words there will be nothing there so you’ll just see a chequered pattern. How much of it is erased in one click will change depending on a few of the tool’s settings which you can alter in the tool bar found towards the top of the window. This tool is much faster than the Background Eraser tool, as it removes white background with a single click. However, when it comes to complicated backgrounds, you will have to be careful with the Magic Eraser tool.

These are some of the quick and easy tools that can be used to remove white background using Photoshop. However, as you happen to have lots of images to process and you don’t have time to do, we are happy to work for you. Thanks for watching!

Categories
Tips & Tricks

Tips To Create Perfect Apparel Product Photography

What do you do when you go to shopping or purchase product? Look at the outfit’s colour, feel its fabric, checkout its prints and styles and then try out if it fits you? But if your customers visit your online store, they will not be able to do all this, so what will they do before buying your product. The first important factors what your customers will attract is product image or apparel product photography. High quality product photography is essential for apparel ecommerce. For many customers, your product images will determine whether or not they buy your product?.

One effective technique is by posting attractive apparel photographs on your online store. From product photography of the apparel to removing the background from the apparel photograph, there are loads of things you should do to enhance your quality product photograph.

You can shoot photographs flat or drape them over a mannequin to give a 3D effect. Many online apparel stores display their outfits flat. While this look is great for tees, baby outfits and lingerie, this technique may not be very effective when you’re displaying dresses or gowns. That’s reason why your products should look their absolute best in your images. It’s an unfortunate fact of life that clothing can become wrinkled, creased, and begin to look worn from storage and transport. Clothing samples face a particularly rough time of it, as they often cover a lot of miles and may not have been perfectly constructed to begin with. Besides, you can always use post processing techniques to remove the creases and the other elements, for best results remove those annoying creases even before you photograph the clothing product.

Choose accordant garment to be photographed. It is a crucial starting point for photographing apparel, yet many photographers skip this step and rely on Photoshop to fix wrinkles, stains, and other visible defects. Don’t do that. Photoshop isn’t magic: it takes time and expertise to master advanced editing techniques, and excessive editing risks compromising image quality.

Try to capture your garment in a state as close to perfect as possible and use Photoshop only to add final touches and color correction. Avoid harsh backlighting and other setups that cast shadows on the surface of the object. Keep the lights on the same side of the object as your camera, or slightly off to one side. In addion, during photograph accordant garment, we should pay attention to the light conditions. Flash or bright light can create a glare on the product, and the original colour of the apparel will not be clearly visible. Use soft boxes and umbrellas to diffuse light and soften it. Set the umbrella at around 45 degrees, so the light falls on the shoulder and spreads down the model enhancing the aspects of the apparel.

fotosolution-Tips-To-Create-Perfect-Apparel-Product-Photography-03

 

Now that you’ve got the outfit ready and the lighting setup, check out the background. Ensure the background is plain and clear, so your outfit is clearly displayed. In our opinion, you should use a white background, which is a recommended practice and even required by some marketplaces. You can take it a step further and completely eliminate possible distractions by removing the background. Removing the background will allow you more flexibility in web design and modestly decrease file size.

Preferably use a wide angle lens, which will allow you to cover more space. Set the camera high using a tripod for best results. The stability will eliminate camera shake and ensure your shots are consistent, while also freeing you to use your hands on other tasks. You don’t need to spend a lot of money on a tripod, but it’s essential that you use one. Morever, you should shoot the outfit from multiple angles, so you can show different views of the product on the webpage. Alternatively, while post processing, these multiple views can be stitched together to create a 360 degree view, an option that most online stores are going for now. Customers will be able to trust their impressions of the product if it’s backed up in multiple photographs from multiple angles.

After you’ve shot as many pictures of the clothing product you want, it’s time to place it under the editing scanner.This photo editing tool offers plenty of options to edit photographs before you post them online.

Color is an essential feature of post processing. careful attention to white balance, some colors—like neons, reds, and pinks—are difficult to photograph correctly in camera and often need to be tweaked in Photoshop. Let’s ensure that the colors of your garments are accurate. The bottom line is that you want the customer to see exactly what they will receive in the mail should they order your product. There are a number of ways to tweak colors, so get to know Photoshop’s offerings and choose your favorite tool. After you have fixed the colors, make sure to convert your images into SRGB format to make sure that different browsers, computer screens, and websites won’t change the accurate colors that you worked so hard to create for your customers.

Images have to be resized before they’re posted on the website. You can blow up the picture or reduce its size to create a thumbnail image. If you’re preparing a product catalog, then all the images should be cropped to the same size. Each ecommerce site has its own clothing optimal image size. If you’re planning to showcase your apparels on these marketplaces, then you should ensure that the apparel product image meets those specifications.

Mannequin or invisible man effect is another technique that a lot of online stores are using to display apparel. When you photograph clothing, you can use a mannequin or choose  a model who wear accordant product and help your product become more prominent.

Good apparel photographs will give your online store customer a great feel of the apparel, so they will be convinced of the quality and apparel style. Attract more customers to your online outlet with effective apparel photography and image editing. These some simple guide will get you well on your way to creating professional and consistent images that really make an impression with prospective customers. Hope that they will be useful for you.

Thanks for watching!.