In this era of technological development, almost people are using mobile phones and tablets than desktops to surf the web and relish the attributes of online stores. These will help people save much time and can use and check web at everywhere instead of buying the real shopping. That’s reason why online shopping become more and more popular. Whether it’s picking great deals on Black Friday or shopping for gifts for Valentine’s day, Christmas’s day or Birthdays and almost people are logging on to e-commerce platforms to choose and buy the best product for themselves. It is not only convenient to shop online, but also a very affordable and time-saving option for scores of people around the world. The market works on demand and supply. The demand for online stores in on the rise, and proportionally the number of online stores has also increased. So, if you run a business you will probably own and run an online website and in that case, that is most likely where you’ll be at least partly selling and advertising your products. To successfully market your products and attract plenty of customers, you’ll certainly need to use high-quality images which show-off your products best features. For this, you may be advised to use an expert Photoshop Editor or service in order to make your products appealing, unique and of a good enough quality, consequently making more money for your business. Today, we will show you some ideas of how you can make it stand apart from the thousands of other websites in the virtual world?.
To prove and explain why is Photo editing essential for e – commerce website, we can give some special examples. Firstly, according to recent survey carried out by Internet Retail Conference & Exhibition, 75% of respondents chose the most important feature of shopping online to be the quality of the products images. Let’s check out websites of the National winners for 2014 Australian Web Awards. Just in Time Gourmet grabbed the winning place in the e-commerce category. What first captures your attention? The simple, yet catchy layout, bright and clear pictures and the tempting callouts!. In the commercial category of the 2014 Australian Web Awards, Human grabbed the award the second time. Though it isn’t an e-commerce platform, there are loads we can learn from this two-time winner. Images make your website more interesting and interactive. They encourage your website visitor to navigate to different pages in the website and explore your store more.
These real-life examples portray the importance of uploading clear images on your website. They tell you that good pictures are a great way to attract more customers and get more return on your investment.
When there is a choice between text to read and images to look at, the customer will usually look at the image first to decide whether or not they like a product. This is why it’s so important if you can to use a Photoshop Editor to produce high quality images to advertise your products. Using images is much more effective than simply writing product descriptions, especially if you vary the angles to capture the products best features.
As the saying goes, a picture is worth a thousand words. This idea that images sell products more successfully than text is extremely important in ecommerce. The photos are captured in the studio, and may have distractions in the background. Moreover, the lighting conditions while photographing will result in shadows and reflections. You should go for reliable photo editing services to remove these unwanted elements to enhance your picture quality. The background should be removed from the picture and replaced with a transparent one that will blend in your website’s layout. Moreover, a white or clear background will create a better backdrop for your product image. Images help customers to understand your product better. They can preview the colour, the approximate size and shape, and texture of the product before buying. This will avoid any unnecessary disappointment or bad reviews from the customer upon receiving the product.
To optimise their effective images, it is essential that you understand the importance of editing photos for an ecommerce website. You can’t just use any old photos of your products to advertise products. The images must be of a high quality and have a sufficient level of clarity. Usually, images are not suitable for ecommerce in their original format. For example, most will have bad lighting, unflattering backgrounds or distractive shadows which detract from the product. It is surprising comparing the huge difference between edited and unedited photos and, more so, the impact they have on the buyer.
To persuade your customers to buy from your website, product photography should be done properly or else you are at a risk of losing sales. To get the best out of your products, they should always be shot against a white background. This ensures that the focus is entirely on the product. You need to highlight your products best features and create the correct impression, which admittedly can be difficult with images.
Morever, more people are using their mobile devices to browse shopping sites and make their purchases even when they’re on the go. Another reason to ensure your website has plenty of interactive photographs and need to edit photographs.
All these suggestions or reasons below that advanced techniques should be used to edit photographers to match different requirements and hosting platforms. Images should be properly resized without loss of picture quality, so they appear stunning whether seen on the desktop or a Smartphone.
In order to meet the high quality standards of the industry and the increasing levels of competition, e-commerce platforms should equip themselves with the best features to win the race. Carve a niche for yourself on the virtual world and create a name for yourself by populating your website with expertly edited photographs.
We can confirm that photos need to be of an excellent quality and why image editing or clipping services are essential for the success of your business.
