For small businesses, photography play an important role in both sales and marketing. The product photos in website is one of the best way to inform, display and advertise product of a business. Thus, the role of photography is essential things. Basic photographic techniques can ensure that an otherwise worthy product isn’t overlooked. And they need to capture the detail of product to find the appropriate angle because in terms of marketing, photos and videos can enhance user experience and set the tone for a business. Today, we will present you 5 tips to improve and ensure product photos.
If you own a small business, you don’t have many budget to invest your product photos, you feel worry about these. However, to take professional photos, you don’t necessarily need to hire a pricey photographer. Before investing, you should attend confirm the size and nature of your product. If you can’t spare the cash, try some our solutions, we hope that they will bring a lot of useful lessons for you.
Lighting
One of the single most important factors in product photography is lighting. How you light your product will make a big difference and will make your product become more prominent than different product. A small suggestion for you, let’s use natural light, it is the best way help your photos more reality before viewers eyes. If you take a photos indoor, take the time to find out where the best natural light in your house is. That might be your kitchen, near the sliding doors in your bedroom, or under the window in your bathroom.
Take a photo with different angles
If you own a shop online, customers won’t be able to physically touch or handle your product so you’ll want to show them as much as possible about your item to help understand more your product as well as eliminate any questions or uncertainty about the detail of product. And one of some ways to present your product through images is that take photos that capture the product from different angles, showing off its different aspects. Because, simply, different shapes and colors can take different angles. Depending on the nature of the product, an unusual angle can be fun and eye-catching. With many different angles, your customers can check the detail of product clearly.
Background
A cluttered background can distract from the product you are trying to sell. Use either a simple, appropriate background or remove the background all together. So, you should choose exactly background for your product photos or What background should you use?. Most items look their best against a white background, as it eliminates distractions and makes colors ‘pop’. You can use specialist backdrops, tents or ‘sweeps’, which are specially curved to eliminate shadows caused by sharp angles. This will give a clean look. In addition, you also remember to keep the background tidy and remove all distracting elements that may draw attention from your product.
Edit your photos
After you’ve taken your photos, open up your photo-editing program of choice. There are many ways that help you edit your photos. Photoshop is typical example. In Photoshop or other editing software, compare the image on the computer screen to the item itself. You need to check some main details that affect directly the quality of photos such as: colors, textures, retouch, expose,…. For example, if your photo is a little under-exposed or over-exposed or too dark and too light, you should use the exposure slider to adjust appropriately. Don’t go too crazy with it, though, usually a light touch will give the best results. Or, colors of photos is one of the important factors you should exactly control. Color correction is a great way to improve the attractiveness of an image.
Use Proper brightness and contrast
Your product image should have the right amount of brightness and contrast to highlight product details and make your image stand out. Using this comparison is the effective way that help your customer can collate your product in the most accurate way, increase the quality of photos. Moreover, this way will help you customer see and feel exactly the strength of product that compared with other products.
Well, it’s time for you to start taking your product photography and improve them. We hope these tips help you improve your product photos. Do you have one to add? If so, share it in the comments below. Or, If you have any questions or concerns, please do not hesitate to contact us and comment below this post.
Thanks for reading!