It’s important for photography companies and photographers, in general,to be up to date with the newest developments as real estate marketing continuously changes in response to emerging trends and technologies.
Check out these top real estate photography trends for 2023 to maintain your services competitive and your media appealing to brokers and house purchasers. Many effects will affect your photographic business.
Natural – Looking Style
A necessary trend for real estate photography in 2023 is a shift towards more natural-looking real estate photography. Basically, it involves adjusting white balance, color temperature, and even adding back certain color casts to make the property image appear more realistic rather than precisely retouched.
As a result, real estate photography in 2023 will accurately represent to viewers what they will encounter while visiting the property. The goal of a real estate photographer is to maintain authenticity while still making the property look appealing so that potential home buyers will want to see more.
Vertical Photos
Vertical photos are the next big thing in real estate photography ideas for your business. Vertical photos are simply photos in portrait orientation with an aspect ratio tailored to fit the mobile phone screen. They can often provide a more comprehensive view of a property than horizontal photos can.
In the modern world, the majority of house buyers use mobile devices, they interact with vertically oriented media more frequently than horizontal competitors. Real estate agents will require more vertical images and videos as a result, and they will likely request these services from real estate photographers in the coming year.
In addition, vertical photos give online home buyers a much better sense of space and detail when they scroll through their news feeds, increasing their chance of interacting with the media.
Drone Photos
One of the most popular real estate photography ideas is still real estate aerial photography in 2023. Aerial photography may not only show off houses in their best light, but it can also give prospective buyers a bird’s eye view of the community, including its schools, churches, recreational parks, and other landmarks.
Drone photography is also great for shooting properties from unique perspectives and emphasizing their distinctive qualities.
Close-Focused Photos
Growth in the use of close-focused images will be the last trend for real estate photography in 2023. The large space and the rooms are the main subjects of these real estate photography concepts, which also show various details and items that convey subtly diverse personalities and aesthetic elements. Additionally, close-up shots can highlight details that might be missed in wider shots.
In other words, adding a mix of close-ups and wider shots will provide a good overview of the home, ensuring a true-to-life view with no unpleasant surprises when attending a physical showing.
To improve your current photo products, let’s think about applying these four real estate photography suggestions. Of course, these are just guesses – only time will answer what the actual trends will be. But whatever the case, we believe that some ideas will use for all businesses for real estate marketing.